The “Convenience That Feels Like Home” campaign by Maybank brings a warm and inviting message to mall-goers through a striking OOH artwork. The piece features a family lying on a patch of grass, with wooden blocks arranged in the shape of a home, creating a sense of comfort and familiarity. This visual metaphor communicates that Maybank, now open in the mall, offers a banking experience that feels as welcoming and convenient as home. The design aims to make the audience feel at ease, encouraging them to explore the bank’s services.